Determine what fish you would be trying to catch with this rod. Are you getting a fishing rod for some casual fishing for small fish at your cottage, or are you trying to become a big game fisherman and going for big, difficult fish to catch? Make sure you research the fish species you wish to catch before getting a rod designed for it.
Think about your price range. How much money do you want to spend on your rod? How much money can you spend on your rod? If you are getting a fishing rod plus a reel and your bait, you need to consider the price that your reel and baits will cost and base your rod price off of that.
Don't just get a rod for the colour or name. Get a rod you think will preform good and won't break easily. Ask a staff member at the fishing/outdoors store you go to if you need more help.